Ways to increase sales at your cafe using a menu QR code

For cafe owners, formulating effective marketing strategies is vital to boosting sales. And the good thing about living in the digital era is that many online tools, such as a digital menu QR code, can help you extend your marketing efforts.

The interactive QR code menu software is loaded with features to help you achieve your profitability goals. These beautiful features include highlighting profitable items on the menu, upselling, running promotions, and labeling new, best-selling, and sold-out items.

To know how these features work, keep reading this article.

Tips for growing sales and profit in your cafe

Know your customer preferences

In order to meet customer needs, you need to get to know them. One way to do this is by directly asking customers through a survey.

The digital menu QR code software has a survey form that you can use to collect relevant customer data. You can ask customers to fill out the survey form after their meal.

This way,you will be able to respond to customers' concerns and provide quality food and services.

Label your bestsellers, new, and sold out items

Labeling food items is one way to sell them quickly. Customers' purchasing decisions are indirectly influenced when they see that the item is marked "bestseller," "new," or "sold out."

They will consider such items worthwhile purchases since other customers have also ordered them. Also, it can help customers decide quickly, resulting in a faster table turnover.

Connect with customers through social media

According to Statista, approximately 81 percent of Americans have social media accounts. This implies that you will never go wrong with strengthening customer relationships through social media.

You can ride on the trends by posting entertaining videos or photos featuring delicious foods and drinks. And to boost engagement, use hashtags in your posts.

By keeping them updated with your current exciting deals, customers will likely increase their loyalty to your brand.

Easy WiFi connectivity by scanning a QR code

Offering free WiFi is a great marketing tool. Customers don't only dine out to eat; they also want a social connection.

Customers, especially those working and needing an internet connection, will likely stay longer. According to a report from businesses, 50% of customers spent more money.

If you are using QR code menu software, you can use its new feature update to create and customize a WiFi QR code. This way, you don't need to hand out the WiFi passwords to every customer because they only need to scan the code for easy WiFi connectivity.

Customers will likely choose the places that offer free WiFi over those that don't.

Conclusion

If you are a cafe or restaurant owner, you need to be wise and strategic in implementing marketing strategies.

You need to have a concrete plan. And investing in online tools like a digital menu QR code software to help you carry out such tasks, would be a great choice. With the online restaurant tool, it will make a big difference.